For ultra-soft fur, we recommend applying this coconut conditioner after you've shampooed your dog. As well as the many benefits of natural coconut, it also smells A-MA-ZING! The formula does not include any harsh cleansers which would strip the natural oils from the coat. The pH is carefully balanced to suit the skin of your dog. Massage into your dog's wet coat and rinse thoroughly. Once dry, the fur will be soft and luminous. Made in the USA.